George Hedon, is a Founder and Creative Director of Australia’s most progressive digital festival Pause Fest. He is a passionate creative with experience in Design, Branding, Advertising and events working for the top brands in the UK, Australia and Serbia. George is on a mission to position Melbourne as Digital Culture Capital of Australia by promoting local talent to make it global. He also has a twenty year old DJ career playing on vinyl and more recently digital media. George had his first solo exhibition at Belgrade Design Week in 2008 and engaged in few other group exhibitions ever since. He has won numerous awards for the past work including three golds at the most prestigious ‘The Communicator’ award show in New York earlier this year for work done on Pause Fest.